Brand & Digital Performance Agency Analytics · Last 7 Days + YTD
Paid Impressions (YTD)
1.2M
Meta + Google + StackAdapt + Spotify
Page Follows
44,116
+11 this week
IG Followers
46,153
+23 this week
28-Day Active Users
61,044
GA4 · chattanoogawhiskey.com
Interactions (7d)
410
Likes, comments, shares
Purchases (7d)
94
Tock + in-store attributed
Revenue (7d)
$9,690
Attributed from paid
Email Subscribers
44,356
Steady growth since Jan '24
Audience Growth
+1.2K
Net new followers (90d)
Annual Budget
$69,296
$8,815 spent YTD (12.7%)
Monthly Spend: Planned vs Actual
Platform Mix (YTD Spend)
Paid Reach by Month
Engagement Rate (Social)
Cumulative Spend vs Plan
Active & Upcoming Campaigns
| Campaign | Platforms | Status | Window | Budget Pacing | Progress |
|---|
Where Your Audience Is TN + North GA Home Market
Multi-Layer Market Map
Ad Reach (people reached)
Distillery Visitors
Tock Buyers
Impressions by Market
Platform Mix by Market
Campaign Performance Spend, reach, ROAS, and pacing by campaign
Campaign Spend vs ROAS
Campaign Timeline
Campaign Performance Table
| Campaign | Platforms | Status | Window | Spend | Reach / Impr | Purchases | ROAS | CPA |
|---|
Biweekly Execution Cadence Repeating rhythm — what gets done every 2 weeks
Week A · Mon
Timely Topics
Sara shares seasonal post IDs. Nick promotes via Meta boosting + paid distribution. Check holidays, events, product drops.
Week A · Wed
Always On Review
Meta AO performance (Nash/Knox/ATL), Google PMax + Search. Pause underperformers, reallocate to winners. Update budget tracker.
Week A · Fri
StackAdapt Check
Best Again / CTV pacing. Frequency caps. Display+CTV rotation. Pull impression geo for map.
Week B · Mon
Homeplace / EXP
Tock ticket sales + ROAS. Adjust EXP AO, Tock, and Confluence budgets. Visitor origin geo.
Week B · Wed
Creative Pipeline
Sync with Rich on creative. Queue HTML5 banners if needed. Review Sara's content queue for post IDs.
Week B · Fri
Reporting & Pacing
Update budget vs actual. Capture YTD totals. Flag concerns. Prep talking points for next Sara call.
Budget Detail Line items with pacing indicators
| Platform | Campaign | Market | Mo. Budget | Jan | Feb | YTD | Annual Plan | Pacing |
|---|
Seasonal Spend Plan (Apr–Dec)
Homeplace Experimental Distillery Tock ticket sales · Visitor origins · EXP campaign ROAS
Tock Revenue (YTD)
$4,280
Tracked from Meta + Google
Ad Spend → Tock (YTD)
$1,146
EXP AO + Tock + Confluence
ROAS
3.73x
Above 3x target
EXP Budget Remaining
$8,854
$10K annual · $1,146 spent
Tock Revenue vs Ad Spend (Monthly)
Where Tock Buyers Come From
EXP Line Items
| Campaign | Mo. Budget | Jan | Feb | YTD | Annual Plan | Notes |
|---|---|---|---|---|---|---|
| Meta EXP AO | $400 | $400 | $400 | $800 | $4,800 | Always-on awareness for Homeplace |
| Meta Tock Bookings | $122 | $122 | $122 | $244 | $1,464 | Direct ticket sale conversions |
| Meta Confluence Project | $51 | $51 | $51 | $102 | $612 | Homeplace special events |
| Total EXP | $573 | $573 | $573 | $1,146 | $6,876 | $3,124 buffer to $10K cap |