Augusta Distillery
DTC Analytics Portal — Kentucky Bourbon Direct
Total DTC Revenue
$763K
2,298 orders · 13 months
Avg Order Value
$332
↓ from $381 peak (Feb '25)
Blended ROAS
8.4x
$42.9K ad spend → $399K conv value
Blended CPA
$36
1,197 attributed purchases
Top Market
Kentucky
487 orders · $142K revenue

Where Your Customers Are

Ad Reach (people reached) Sales (orders) Distillery Visitors

Monthly Revenue

Top SKUs by Velocity (units/month)

Campaign Spend vs ROAS

Sales by State (Top 10)

Multi-Layer Intelligence Map

Ad Reach Sales Visitors

Price vs Velocity (bubble = total units)

Revenue Potential (price × velocity/mo)

SKU Catalog

SKUBrandPriceTierUnits SoldVelocity/MoEst. RevenueMo. Potential

CPA by Campaign (lower = better)

Spend vs Conversion Value

Campaign Performance

CampaignSpendPurchasesConv. ValueROASCPA
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